Gromm•It: Ice Cream Sammich

Thursday, December 31, 2015

Ice Cream Sammich

I've never understood why the wafers on ice cream sandwiches invariably have holes. But if they must have holes, why not grommets?

Wondering about those two "extra" grommets at the center of each end of the wafer? For some reason Good Humor puts holes in those spots (it's consistent across all of their ice cream sandwiches), so I had to put grommets there, even though they seem to ruin the visual pattern.

(Bottom photo by Mary Bakija)

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Other Projects
by Paul Lukas

• Uni Watch is an obsessive look at the world of sports uniform and logo design.

• Naming Wrongs is a line of T-shirts that pushes back against the selling of stadium and arena naming rights to corporate interests.

• Permanent Record began as an inquiry into the stories behind a batch of 1920s and ’30s report cards that were found in a discarded file cabinet, and has now expanded to become a broader examination of found objects and the stories they have to tell.

• Key Ring Chronicles is a crowd-sourced project that explores the stories behind objects that people keep on their key rings.

• Beer Frame: The Journal of Inconspicuous Consumption, a zine published from 1993 through 2000, looked at consumer culture in excruciatingly close detail. Its first six issues were compiled into the book Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, From the Everyday to the Obscure (Crown, 1997).

• My Pet Troll documents the relationship between a writer/webmaster and his most persistent and bellicose troll.

• The Candela Structures, a collaboration with the architect Kirsten Hively, documents the surprisingly complicated history of a set of super-cool fiberglass structures in Queens, New York.

• One-Man Focus Group, a weekly column that ran on The New Republic’s website in 2013, took a close look at the worlds of consumer culture, design, and branding.

• The Forewords, a collaboration with the writer Liz Clayton, are a lecture/slideshow "band" that has opened for the Magnetic Fields and performed while sitting in very high chairs, among other career highlights.

• Show & Tell was a live storytelling series in which participants were encouraged to bring an object of personal significance and talk about it for up to three minutes.

• Fire Wayne Hagin Already! chronicled the on-air foibles of a particularly incompetent baseball radio broadcaster and advocated for his dismissal.

• Lost in America, a monthly travel column focusing on road-tripping, Americana, regional subcultures, and the like, appeared in Money magazine from 1998 through 2004. Unfortunately, most of the entries are no longer available on the internet.

• While not a distinct project per se, these articles written for the now-dormant design website re:Form all explore slightly eccentric topics, such as the design of membership cards, things that make a “click!” when they snap shut, and giant fiberglass animals.

Want to know more about any of this? Contact Paul Lukas.

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